Interview with Oliver Hoffmann: “The Audi A8 Defines What Premium Means for the Brand”

[gallery link="none" columns="1" size="full" ids="65640"] source: Audi AG The Audi A8 has always stood for the brand’s premium standards A pioneer in lightweight construction, light technology, and the MMI operating system All-wheel drive quattro and light construction: When it was introduced at the 1994 Geneva International Motor Show, the Audi A8 sent a clear message to the competition. In the following interview, Oliver Hoffmann, Member of the Board for Technical Devel...