Team Play in the Brand Group: Audi, Lamborghini, Bentley and Ducati Have Ambitious Goals

source: Audi AG

  • Synergy potentials in the high hundreds of million euros and a long-term operating margin of over 11%
  • Brands benefit from the transfer of key technologies and a common path into electric mobility
  • Markus Duesmann: “We want to utilize our shared strengths and focus on the individuality of the brands”

The transformation to electric mobility requires large investments: With intensified cooperation in their Brand Group, Audi, Bentley, Ducati and Lamborghini will experience increasing benefits from synergies on this path into the future. Cooperation within the group gives the brands the freedom to focus on their individual strengths.