words: Denis Podmarkov, photos: Denis Podmarkov, Newspress, Ian Avilla
Editor’s note: This article originally ran in the q1_2020 issue of quattro Magazine. If you would like to subscribe to quattro Magazine, join Audi Club here.
It’s that time of year again…the last minute finishing touches on freshly assembled builds, the sticker installs in the booth. It’s SEMA time.
Every year the SEMA Show brings new products, new builders, new products, and new vehicles debuts. SEMA isn’t always the most Audi or even Euro-brand focused show but that doesn’t stop us from making our rounds and searching for the Four Rings in the Las Vegas Convention Center.
The biggest highlight this year was the Audi RS 3 winning the SEMA Sport Compact of the Year. Ian Avilla, Audi Senior Manager Accessories & Collection, was there to accept the award.
Elsewhere around the show, there were any number of notable cars waving the flag for Audi. Accuair brought out their motorsport inspired bagged Audi R8 (Mk1) that was fully caged with race-inspired aero, and sitting on Rotiform wheels.
Speaking of Rotiform, Jason Whipple had his Audi 4000 2-door on TOP of the Thule booth. There’s actually video on his Instagram account (@imsoovertheinternet) that shows how they got it up there.
Outside in the Toyo area, Jonny Grunwald had his wrapped Q5 equipped with TE37 wheels and some APR upgrades. We also spotted a B9 allroad in the south hall – bagged and tastefully modded.
With new Audi models coming out in 2020, we are excited to see what the aftermarket does with the likes of the RS 6 Avant and the RS Q8 for next year’s SEMA Show.