The big winner in the Auto Bild “Best Brands in All Classes” reader survey
Audi wins seven out of 14 categories in the quality rankings
Two additional individual victories and two overall class victories round out the results
Quality has a name: Audi. This has been confirmed once more by the Auto Bild “Best Brands in All Classes” reader survey. The brand with the Four Rings won seven out of 14 rating categories in the quality rankings. Audi also took first place in the ratings for design and value for money. The overall victory in two classes of the competition also went to Ingolstadt.
“When it comes to quality, Audi is and remains number one. “Quality without compromise is one of our core competences and is a central product pledge,” said Michael Neumayer, Head of Audi Corporate Quality. “And we are fulfilling this pledge, as the readers of Auto Bild have confirmed once again. For us, this is both an acknowledgment and an obligation.”
The “Best Brands in All Classes” survey presented Audi with an impressive certification of its quality. A total of 37 brands were evaluated in 14 segments – and, as in the previous year, the Four Rings won the quality rankings in seven categories. The most successful models were the A1 in the subcompact segment, the A3 in the compact segment, the A4 in the midsize segment, the A7 Sportback in the full-size class, the A3 Cabriolet in the convertibles segment up to EUR 50,000, the Q3 in the midsize SUV segment and the Q7 in the full-size SUV segment. The bottom line: Audi garnered 71.3 percent of the votes of readers in the quality ranking.
In addition to quality, core criteria in the reader survey included design and the price/performance ratio. Audi won one victory each here – with the A6 in the design ratings and with the S5 Cabriolet in the price/performance ratings for convertibles costing over EUR 50,000. Nine spots on the winners’ podium in the core criteria round out the brand’s strong performance. Thanks to these broad qualities, Audi was able to garner overall wins in two categories: in the fill-size segment and in the large SUV class.