Off to the Museum via App: Audi Tradition Goes Digital With Its New Special Exhibition “Der Fünfte Ring“

source: Audi AG

  • New special exhibition launching on February 2 at the Audi museum mobile and digitally via app
  • Audi Tradition app launching as a digital guide at the Audi museum mobile or for use at home
  • Stefan Trauf, Head of Audi Tradition: “We want to put the spotlight on culture and history within this exhibition – especially in these times”

In its new special exhibition “Der fünfte Ring,” the Audi museum mobile in Ingolstadt is providing a comprehensive overview of the long-established NSU brand’s history and commemorating the eventful past of Audi’s “fünften Rings“ with numerous exhibits. The new Audi Tradition app will also be launched on February 2 to coincide with the new special exhibition. It serves as a virtual tour guide for visitors to the museum and, as a digital companion, allows them to enjoy the museum experience while on the road or at home. „Der fünfte Ring“ will be on display at the Audi museum mobile from February 2 through September 24, 2022; currently, visitors must either be fully vaccinated or have recovered from a COVID-19 infection and present a negative COVID-19 test or proof that they have received a booster vaccination.