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Audi AG’s new chief Gernot Döllner has barely even landed in Ingolstadt and he’s already announcing the biggest product offensive in brand history. A report out this week by German car industry publication Auto Zeitung confirms his plans, outlining several with some interesting analysis from the magazine.
In short, Auto Zeitung points out the challenges Döllner faces. Where the marque once passed Mercedes in worldwide sales and ne...
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Individual accents for vehicle sculpture: design and craftsmanship for the first fully electric Audi from Ingolstadt
The goal is to abstractly reflect and visually reinforce the character of the model through decals
Designer Marco dos Santos: “The decals serve as a means to transform technology into a captivating visual language that initiates engaging discussions”
[source: Audi AG]
Each design is one of a kind: Since unve...
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Driving experience: Media representatives can get behind the wheel of the Audi Q6 e-tronprototype for the first time
Deep dive: Developers of the first model based on the new Premium Platform Electric (PPE) provide exclusive insights
Technology showcase: presentation of lighting innovations on the Audi Q6 e-tron
[source: Audi AG]
The countdown is on: Development of the first model based on the new Premium Platform Electri...
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World premiere: The active digital light signature sets headlights and rear lights in motion in an unprecedented way
For the first time, customers can select digital light signatures for the headlights and rear lights via the MMI and the myAudi app
Package with digital light signatures available on demand
[source: Audi AG]
This innovation will permanently change automotive light design and car-to-X communication: With second-generation di...
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Audi owners can view live streams, catch up on the news, and enjoy other creative content while charging or during driving breaks
The Audi infotainment system delivers a seamless digital entertainment experience
Audi is the first brand in the Volkswagen Group to bring video streaming to its vehicles
Audi is integrating YouTube, the world’s largest video platform, into selected models’ infotainment systems. By embedding a n...
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Victory for Audi Sport customer racing Asia Junior
Most successful round of the season for Audi in the GT2 European Series
1-2-3-4 and 1-2-3 victory for Comtoyou Racing in TCR Europe
[source: Audi AG]
Audi Sport customer racing Asia’s support program bears first fruits with a GT3 victory in the GT World Challenge Asia against tough competition. Meanwhile, European customer teams in GT2 and TCR racing also recorded impressive...
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The brand with the four rings presents the Audi Q8 e-tron with the design of the new FC Bayern away jersey during its market launch in Japan
The Audi Football Summit in Tokyo: FC Bayern plays friendly match against Champions League winners Manchester City
Additional pre-season matches in Tokyo against Kawasaki Frontale and in Singapore against Liverpool FC
[source: Audi AG]
The Audi Summer Tour 2023 will see FC Bayern Munich t...
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Team Audi Sport contested the Baja España Aragón around Teruel in eastern Spain for the first time. The competition, in which Audi competed outside the classification, together with a previous test marked the start of the squad’s six-month preparation for the 2024 Dakar Rally. While Carlos Sainz/Lucas Cruz finished in the Audi RS Q e-tron, Mattias Ekström/Emil Bergkvist retired after a water crossing caused damage to the power steering pump....
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30-year-old Audi Hungaria has reached another significant milestone: today the two millionth car rolled off its production line. The jubilee car, a Karat beige Audi RS Q3 Sportback, will soon set out to its first owner in Germany. The 400 hp car’s 2.5-litre TFSI engine, which has won the prestigious “International Engine of the Year” award nine times in a row, was also built at Audi Hungaria.
“This year, in addition t...
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Now that the RS 3 is in its second year of production, it's about time for Audi to start thinking mid-lifecycle freshening. That's exactly what this RS 3 Sportback represents, spied last week near the Nürburgring.
Changes appear to be a slightly different shaped grille, with a change in the mesh and a modified front bumper. It also appears the Audi rings have moved up slightly within the frame of the grille, likely shifting to the new ...
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Only recently, ABT Sportsline, leading tuner for Audi and VW Group vehicles, presented the special model ABT RS6 Legacy Edition (LE). A high-performance sports car as the culmination of two decades of RS6 history. Now ABT Sportsline is following suit and presenting another fascinating special model, the ABT RS7-LE*, which is also limited to 200 units and meets the very highest standards.
Audi presented the RS7 in 2013. With an extensive...
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Productive test in Spain with all three driver pairingsStart at the Baja Aragón outside the classificationLong-term goal Dakar: Preparation for January 2024
[source: Audi AG]
Audi Sport is switching to competition mode in preparation for the 2024 Dakar Rally: After a test in Saudi Arabia in May, the squad is currently combining another test in Spain with a subsequent competition, the Baja Aragón. Three Audi RS Q e-tron cars will c...
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TT models in a special anniversary exhibit from July 24 to September 24
More vehicles centering on the “Tourist Trophy,” which gave its name to the Audi TT
[source: Audi AG]
The Audi TT made design history when the series debuted 25 years ago. A quarter of a century later, Audi Tradition celebrates the iconic sports car in its “State of the ArTT” exhibition. Visitors can see the unique showcase from July 24 to September 24 at the Au...
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Premium brands agree partnership until 2025
Successful partnership will continue
Players and coaching team will drive Audis as company cars
Audi and FC Bayern Women have announced an extension of their partnership for an additional two years, now lasting until 2025. Over the past few years, these two renowned brands have consistently strengthened their collaboration. As part of this alliance, Audi provides the team with compan...
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Words: Steve Johnson
Guten Tag Audi enthusiasts! Searching through the internet’s multiple car auction sites for a specific model, while fun, can take up your valuable time. So let us do some of the daily grind for you. Auction Watch monitors auction sites for Audi models worthy of your bids. Here in weekly Auction Watch, we post a short report with key data, a few pictures, and a link to the listing. Our goal is to help...
https://www.youtube.com/watch?v=Hsb7VdhkitU
[source: IIHS]
Five Audi vehicles earn 2023 TOP SAFETY PICK+ awards from the Insurance Institute for Highway Safety, and two more qualify for TOP SAFETY PICK.
The winners of the higher-tier TOP SAFETY PICK+ include the 2023 Audi Q4 e-tron, the 2023 Audi Q4 Sportback e-tron, the 2023 Audi Q8, the 2024 Audi Q8 e-tron and the 2024 Audi Q8 Sportback e-tron. (Because only the name was changed and the vehicles...
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Audi Club Nationals 2023 just got more bucket list than it already had been. Driving enthusiasts the world over know North Carolina’s Tail of the Dragon, an icon of winding tarmac that was a core reason for bringing the national event to the area. However, we’re pleased to announce further reasons you can’t miss nationals, including some world-renowned cars and YouTube personalities who will be featured guests.
The People
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Team “Amerikhana” from the USA won the overall event, while Team “Audi India” from India secured the top spot in the Sales category, and Team “not fast but furious” from Switzerland came in first in the After Sales categoryAudi pays tribute to the cooperation between Sales and After Sales in the Twin Cup by expanding the competitionHildegard Wortmann, Member of the Board of Management for Sales and Marketing at Audi: “During the last ...
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Audi RS 3 LMS unbeaten three times in TorontoAudi R8 LMS GT4 wins at Vila Real, PortugalBest result of the season for Comtoyou Racing with Audi R8 LMS GT3
Audi RS 3 LMS (TCR)
Audi remains unbeaten in Canada: After the second race weekend of the Sports Car Championship Canada powered by Michelin, the Audi RS 3 LMS remains at the top. The touring car with the four rings has won each of the six individual races of the season so far. Followi...
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A record of 34.976 motorcycles were delivered globally in the first half of 2023, 5 percent more than in the same period of 2022
The top three markets for Ducati have grown compared to last year: Italy +10 percent, United States +11 percent and Germany +13 percent
The Multistrada V4 is the top-seller of the Ducati range with 6.382 motorcycles delivered so far in 2023
[source: Ducati]
Following on from a positive first quarter,...