In Virtual Worlds in Virtuosic Style: Audi Communicates in New Digital Formats

source: Audi AG

  • At close range even from a distance: exclusive product and technology experiences in digital worlds
  • New formats like “TechTalk” and “LiveOnDrive” successfully launched
  • Digital technologies enable more intensive exchange with media representatives

Audi is opening up a new chapter in its communications via digital channels. Journalists from all over the world are able to familiarize themselves with new products, explore technologies and gain exclusive insights in virtual environments. Aside from the experience aspect, dialog takes center stage. That is why the new formats such as the “Audi TechTalk” emphasize intensive interactions between media representatives and experts from Audi.