Holman Opens First Audi Sales Studio: A New Automotive Retail Experience in San Diego

source: Holman, photo: Fashion Valley Mall

Holman, a global automotive services organization, announces the opening of the Audi Sales Studio, providing customers an innovative dealership experience in a contemporary retail setting. Currently open at San Diego’s upscale, open-air Fashion Valley mall, located at 7007 Friars Road, Suite #369, the new sales studio is the first of its kind in the United States for Audi and thoughtfully designed to enhance the customer journey and deliver the exceptional experience that has long been a hallmark of the Holman family of dealerships.

“Holman strives to provide the industry’s best automotive-related services, and that includes evolving with the needs of our customers,” said Gene Welsh, President, Retail Automotive, Holman. “We’re invested in bringing an all-new customer-centric car buying experience to our dealership locations across the country to enable guests to engage when they want and on their own terms.”

The intimate 2,800 square foot space features premium lounge seating and interactive digital touchpoints, allowing guests to explore the Audi ecosystem in a welcoming and relaxing environment. The Audi Sales Studio introduces a unique buying process in which guests work with one Holman representative from start to finish – from shopping through delivery – resulting in a seamless, efficient, and personal experience. Additionally, hospitality-trained Audi Brand Specialists are available to help guide customers seeking assistance and product expertise around sales, service, and accessories – or even the purchase of exclusive brand merchandise.

“The new Audi Sales Studio in San Diego sets an impressive standard for modern automotive retailing, seamlessly blending the personalized attention that Holman is long-known for with a thoughtfully curated buying experience in a sophisticated setting that embodies Audi’s iconic luxury styling,” said George Athan, Senior Vice President, Dealership Operations, Holman. “We’re excited to welcome guests to Fashion Valley to experience the Audi brand and its products like never before.”

The Audi Sales Studio also offers onsite test-drives and an interactive design studio to customize the Audi of your dreams. Additionally, if guests begin the car-buying process online, an Audi Brand Specialist at the Fashion Valley location can support the seamless continuation of the digital journey offline.

“At Audi, our vehicles have a reputation for innovative beautiful design and top-of-the line performance. It’s important that the Audi brand also reflects those same characteristics in the way customers are engaging with the brand from a retail experience,” said Steve Martini, Vice President, Western Region, Audi of America. “We’re thrilled for Holman to bring this new, elevated Audi customer experience to life.”

For additional information about the Audi Sales Studio, please visit www.AudiSanDiegoFashionValley.com. To learn more about Holman, please visit www.Holman.com and follow us on LinkedInInstagram, and Facebook.