Generational Change: Start of Production of the New Audi A3 Sportback in Ingolstadt

source: Audi AG

  • Fourth A3 generation eagerly awaited
  • Production since 1996 at the AUDI AG headquarters
  • Plant Manager Heinfling: “Audi team in the starting blocks”

The Audi A3 is a successful model: Today, Plant Manager Achim Heinfling unveiled the new, eagerly awaited fourth A3 generation in front of employees in the Audi Forum in Ingolstadt on the occasion of the world premiere of the new premium compact. Since its market launch in 1996, Audi has delivered more than five million models of the A3 family worldwide. The success story will now continue. The new A3 Sportback impresses with its dynamic design, new light signature, and digital operating concept. Electrified drives ensure high efficiency, supported by innovative assist systems.