Former Audi of America President Johan de Nysschen Returns To Herndon

words: Bill, source: Volkswagen of America

Word came out this morning that a very familiar face is returning to Herndon though not as an executive for Audi of America. Volkswagen of America has announced that Johan de Nysschen will be the Chief Operating Officer of the Volkswagen brand’s North American region. 


He should be a familiar name to those who have followed Audi…he worked for the VW Group for over 20 years before he moved to Infiniti and then to Cadillac. He’ll be reporting to Scott Keogh, another friend of Audi Club. Read the release below:


  • Johan joins VW to oversee North American region operations
  • He previously led Cadillac, Infiniti and Audi of America

Herndon, VA — Volkswagen Group of America, Inc. (VWGoA) today named Johan de Nysschen Chief Operating Officer of the Volkswagen brand’s North American region. He starts in this newly created role Oct. 1. He will report to Scott Keogh, head of Volkswagen Group of America.

The COO role will streamline the executive reporting structure and let the brand better coordinate and align operations in the region. VW created the regional structure in 2016 to let the teams closest to the business make more of the decisions that affect the brand in the U.S., Canada and Mexico. The goal was to increase efficiencies across the region and develop products tailored to the markets, including the bigger Tiguan, the mid-size Atlas SUV and the upcoming Atlas Cross Sport, a five-seat, mid-size SUV.

Johan, 59, will apply his 30 years of experience, including 20 with the VW Group, to the execution of the brand’s strategy and overall operational excellence.

“This industry, and this brand, are at a transformative moment,” said Scott Keogh, CEO of Volkswagen Group of America. “Johan will help make us faster, better and smarter. He’ll speed our decision-making and dive deep into our day-to-day business so we can continue to make this brand matter again.”

Johan brings more than 20 years with the Volkswagen Group where he led Audi to success in markets including South Africa, Japan and the U.S. Johan comes to VW most recently from General Motors, where he was president of the Cadillac division. Before GM, Johan led the Infiniti brand globally.

“I’m looking forward to rejoining a Group and leader I know well and admire,” said Johan. “This is a great opportunity to play an important role at a company of this scale at a fascinating time.”