Find of the Day: ur quattro Laden with Treser Unobtainium

For today’s Find of the Day, you’re going to have to head to Germany or find yourself an importer – not impossible, but more work than having your buddy in the next state do a quick eyes-on. If you’re the Audi collector who has everything though, we’re betting you don’t have one of these.

While ur quattros are rare, they’re not so rare that we’d normally speak so hyperbolically. This car though, it’s heavily laden with upgrades from Treser. For the uninitiated, Walter Treser was a fixture in the early days of Audi Sport, a key player in the creation of quattro who eventually left to start his own company reimagining Audi models. Long-wheelbase Type 44 100/200/5000s, off-road B2 80/4000s, and even convertible ur quattros were some of his most notable creations, though we’d argue a simple ur quattro with the whole line of goods like this one may be even more appealing.

Did we mention those seats? Okay, so they don’t match the rest of the car’s brown “Zebra” interior, but there is no doubt that the parts amassed on this car that were all likely installed in period make it one very desirable car. And yes, while it’s an early 10-valve quattro, it’s not priced altogether differently than a late-production 20-valve in similar condition.

We’re going to go ahead and copy the full auction listing description below, and some of the photos below that. In the meantime, you can direct link to the original listing HERE.

FULL DESCRIPTION:

A unique opportunity for all Audi Quattro fans to acquire an Ur-quattro 10V that has been modified with parts from the German tuning company Treser. The car comes with 2 sets of wheels from BBS and the extremely rare Treser Turbo wheels. The rear wing is also made by Treser.

Inside, it features specially designed sports seats, a unique sports steering wheel, and a gear stick from Treser. An individual plaque with the customer’s name is mounted on the dashboard.

The whole drivtrain and engine has been restored.

The car underwent a major overhaul and service at the end of 2023 by Porsche K3 in Haninge, where the timing belt was replaced among other things. After the service, the car was taken to Turbo Center, which checked the transmission, clutch, and engine. The car currently delivers about 313 hp. The current owner has owned the car since 1986, having been imported in 1984 by a gentleman in Sundsvall.

Walter Treser was an extraordinarily talented engineer. He was there at the birth of the Quattro concept. He was head of Advanced Special Vehicles for Audi from 1976 and then Project Manager of the Audi Quattro during the development. From 1980 – 1982 he was Head of Audi Sport overseeing the Quattro in the WRC. In 1982 Treser decided a new challenge was calling, he resigned from Audi and Treser Automobiltechnic und Design was founded specialising in engineering and styling of Audi cars. His previous experience with Audi and still working closely with the factory at Ingolstadt made Treser an instant success and quickly appointed agents in the States, Australia, Japan and the UK.