source: Audi AG
- Record-holding football champion experiences first purely electric Audi SUV
- Interactive event held for players and coaches at Munich Airport
Team bus replaced by electric car: FC Bayern was one of the first Audi partners to test drive the new Audi e-tron on Thursday. At Munich Airport, board members, coaches and players from the German record-holding football champion got the chance to experience the versatile electric SUV for themselves. Audi organised a series of activities for guests including an Audi e-tron driving experience.
‘Audi has had a close partnership with FC Bayern since 2002. Both Audi and FC Bayern stand for innovation, technology and sustainable development – as does the Audi e-tron’, says Thomas Glas, Head of Sports Marketing at AUDI AG. ‘This one-off event at Munich Airport was the perfect opportunity to introduce the e-tron and the innovative technologies behind it to the team before it becomes a permanent part of our customers’ daily lives.’
The luxury car manufacturer used the multi-storey Audi e-tron Meteorit located at Munich Airport in the grounds between Terminals 1 and 2 for the event. As part of the set-up, the team took part in various e-tron-themed activitiesfollowing a group picture. The players showed off their skills by taking part in an e-scooter obstacle course and a remote-controlled e-tron model car competition. They also undertook driver training in e-tron vehicles at the dynamic Audi Training Center at Munich Airport.
The Audi e-tron Meteorit will remain open to visitors until mid-March and car enthusiasts can test drive the Audi e-tronon-site without making an appointment in advance. A free one-hour test drive may be reserved in advance through Audi’s partners.