More than 30 electric drive models by 2025
- Four electric platforms with scalable modular assemblies cover all vehicle segments
- Highly sought-after plug-in hybrids will already expand the product portfolio in 2019
- Corporate units are supporting the transition toward electrification
Ingolstadt, October 7, 2019 – Audi is electrifying its model range consistently and transforming into an electric car manufacturer with an extensive model portfolio. To this end, the company is relying on four production platforms in order to be able to offer electric cars for every vehicle segment. The range of plug-in hybrids on offer is also being further expanded with a product initiative in 2019. The company is promoting its electrification strategy in the areas of brand strategy, sales organization, production and personnel qualification resolutely and at high speed.„The future is electric. The Audi e-tron* is for us and already for a lot of delighted customers an electrifying beginning. By 2025, we will have launched 30 electrified models, 20 of them all-electric. We are setting the pace for electric mobility suitable for everyday use“, says Bram Schot, Chairman of the Board of Management of AUDI AG.
„The future is electric. The Audi e-tron* is for us and already for a lot of delighted customers an electrifying beginning. By 2025, we will have launched 30 electrified models, 20 of them all-electric. We are setting the pace for electric mobility suitable for everyday use“, says Bram Schot, Chairman of the Board of Management of AUDI AG.
In order to realize these ambitious projects, Audi is making use of group-wide synergies and building up the production of electric cars on four modular assemblies: The Audi e-tron* SUV as the first all-electric model is based on an adapted version of the modular longitudinal platform (MLB evo). As the second model, the Audi e-tron GT concept sports car will be built on the J1 performance platform in close cooperation with Porsche in 2020. In 2021, Audi will launch the Q4 e-tron concept via the modular electrification platform (MEB) as an introduction to the electric world of the four rings. Audi will launch various compact and medium-size class models on the MEB platform, which Volkswagen designed for the entire Group. For the electric full-size class and luxury models, Audi is using the PPE architecture (Premium Platform Electric) whose segment-specific technical layout allows numerous high- tech technologies to be realized.
In addition, Audi is further expanding is model portfolio of hybrid models with plug-in hybrid drive (PHEV, plug-in electric vehicle), in which a TFSI engine works together with an electric motor and a lithium-ion battery. The PHEV models feature sophisticated drive management for distinct electric stretches in cities and residential areas. In 2019 alone, Audi is presenting four new plug-in hybrids in the A7 Sportback, A8, Q5 and Q7 product lines. Further PHEV models will round off the extensive PHEV offer in 2020.
To promote sustainable mobility and further fields of innovation, Audi will be investing around EUR 14 billion in electric mobility by the end of 2023. In addition to the development and production of the new electric models, the money will also go toward personnel qualification and sales.
The company has set itself the goal to gradually make the entire life cycle of its models CO2- neutral: from raw material production, production and use all the way to the utilization and conversion to renewable energy. By 2025, the vehicle fleet’s greenhouse gas footprint is to be 30 percent below the reference value from 2015. Audi intends to be carbon-neutral on balance at all locations worldwide by 2050 at the latest—working together to unleash the beauty of sustainable mobility.