Daniel Weissland to lead Audi of America as President

A German National, Weissland began his career with Audi in 1999. He spent more than 20 years growing his breadth of automotive expertise in the areas of sales, marketing and product management across the globe.

In his most recent post as head of Volkswagen Group Canada and Volkswagen Canada, Weissland achieved record growth for the business. Weissland is a competitive and driven leader who is known for operationalizing plans, mobilizing organizations and engaging people to consistently deliver business results. In 2018, Volkswagen Canada achieved the best delivery result in the company’s 67 year history.

“Daniel is a strong leader of people with deep expertise in our business and a track record for driving consistent growth of deliveries, which makes him an excellent fit for President of Audi of America,” said Hildegard Wortmann, member of the Board of Management for Sales and Marketing, AUDI AG. “His belief in a customer-centric approach is vital for the U.S. market amidst a time of transformative change redefining mobility as we know it.”

Weissland’s previous achievements include serving as the Director Sales – Southern Europe where he was responsible for securing a sustainable dealer network in the markets, and managing to secure the premium segment leadership in Spain and Greece. He was also part of the team that founded the National Sales Company (NSC) in Dubai, including responsibility for the Near and Middle East market.

Cian O’Brien who has been serving as Interim President since May, will remain with Audi of America as EVP, Chief Operating Officer ensuring a smooth transition for Weissland into the U.S. business.