CarBuzz: Alpina Is Smack Talking The 354-HP Audi SQ5 TFSI

source: CarBuzz, photos: Audi AG

Actually, one executive described the Audi as “rubbish.”

Automaker executives love nothing more than competition. It drives both egos and adrenaline. Typically, this is friendly competition as automakers always attempt to outdo one another. This is especially the case with German luxury brands, specifically Audi, BMW, and Mercedes-Benz. But every now and then we hear about an automaker executive going perhaps a little too far criticizing a competitor. All in good fun, right? Probably…

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