Audi Wins Two Awards at the Inaugural Edmunds CES Tech Driven Awards

source: Edmunds, photo: Audi AG

Edmunds and the Consumer Technology Association Announce Winners of the Inaugural Edmunds CES Tech Driven Awards 

LAS VEGAS – Edmunds, the leading car shopping and information platform, and the Consumer Technology Association (CTA)™, the producer of CES®, the global stage for innovation, today announced six of the seven winners of the inaugural Edmunds CES Tech Driven Awards. The awards announced today recognize the automakers at CES that have developed the most forward-thinking vehicles and technology features available for car buyers to purchase in 2018. The seventh award category honors the most transformative new concept vehicle or automotive technology announced at CES, and the winner will be named during the show.

“CES has become a premier venue for automakers to debut and showcase their most progressive visions for the future of mobility,” said Alistair Weaver, Edmunds VP of editorial and editor-in-chief. “The winners of the Edmunds CES Tech Driven Awards represent some of the most innovative thinking in automotive and celebrate the technologies that are transforming personal transportation.”

The winners of the 2018 Edmunds CES Tech Driven Awards are:

  • Most Innovative Car: Honda Clarity
    With options including pure electric, plug-in hybrid and hydrogen fuel cell models, the 2018 Honda Clarity provides unmatched flexibility when it comes to alternative fuel choices, and proves that innovative design can push the industry further toward a future using renewable energy.
  • Most Innovative Truck: Ford F-150
    In a category not typically known for tech features, the sophisticated 2018 Ford F-150 flips the script with advanced driver assistance features, adaptive powertrain calibration and the Sync 3 infotainment system.
  • Most Innovative SUV: Honda CR-V
    The 2018 Honda CR-V offers advanced driver assistance technologies and active safety features at an affordable price point, a rarity among SUVs. Coupled with other outstanding features such as a deftly balanced ride and handling, class-leading fuel economy, and a large and clever storage space, the CR-V is a winner.
  • Most Innovative Driver Assist Feature: Porsche InnoDrive
    Porsche’s InnoDrive maximizes performance and efficiency with a predictive powertrain control that uses GPS, radar sensors, and a camera to see the road ahead and configure the powertrain to optimal settings.
  • Most Innovative Infotainment System: Audi MMI
    The full-featured but easy-to-use Audi MMI system stands out thanks to a clean, contemporary high-tech experience that keeps distraction to a minimum and seamlessly pairs with Audi’s Virtual Cockpit for a cabin with unrivaled integration.
  • Most Innovative Automaker: Audi
    As we progress toward fully autonomous vehicles, Audi has pulled ahead of the pack with its strong history of innovation. And with the 2018 A8’s Level 3 automated system about to hit the road, it’s clear that Audi looks to maintain this lead for a while.

The Tech Driven Awards honor new vehicles and systems that are available this year and that were developed and brought to market by automakers represented at CES 2018. A panel of Edmunds editors selected the winners based on a combination of factors including actual testing experience; first-to-market or first-to-announce technologies; feasibility and potential impact on the industry; usability and practicality of the technology; and overall ingenuity.

For more information from the Edmunds expert editors about each of the winners, visit or watch our YouTube video here:

About Edmunds
Edmunds is the leading car information and shopping platform, helping millions of visitors each month find their perfect car. With products such as Edmunds Your Price, Your Lease and Used+, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at more than 13,000 dealer franchises across the U.S. Edmunds’ in-house team of unbiased car-shopping experts provide industry-leading vehicle reviews and shopping tips, and the company also has a 20-year-old forums community of car shoppers and enthusiasts, where members can get shopping advice and learn what others are buying and leasing cars for. The company is regarded as one of America’s best workplaces by Fortune and Great Place to Work. Edmunds is based in Santa Monica, California, and has a satellite office in downtown Detroit, Michigan.

About CES: 
CES® is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world’s business leaders and pioneering thinkers. Check out CES video highlights and follow CES online at

About Consumer Technology Association:
Consumer Technology Association (CTA)™ is the trade association representing the $321 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.