Audi Summer Tour: Audi and FC Bayern Munich Take to the Pitch in an Important Growth Market

  • The brand with the four rings presents the Audi Q8 e-tron with the design of the new FC Bayern away jersey during its market launch in Japan
  • The Audi Football Summit in Tokyo: FC Bayern plays friendly match against Champions League winners Manchester City
  • Additional pre-season matches in Tokyo against Kawasaki Frontale and in Singapore against Liverpool FC

[source: Audi AG]

The Audi Summer Tour 2023 will see FC Bayern Munich travel to Asia from July 24 to August 3 ahead of the start of the new season. There, the reigning German champions will meet treble winners Manchester City with former FCB coach Pep Guardiola, among other rivals. New signings Raphaël Guerreiro and Konrad Laimer are among the travelling party. The brand with the four rings is also bringing a new member along: the Audi Q8 e-tron, which is currently being launched in Japan. Other Asian markets will follow. Audi is reflecting the Summer Tour’s color scheme with special decals as a unique homage to FC Bayern.