source: Audi of America
We hosted our first-ever drive-in concert to celebrate frontline and essential workers with an intimate performance from Kehlani.
2020 Concert Checklist:
✓ Face masks
✓ Social distancing
✓ Car keys
✓ Grammy-nominated R&B star
While music festivals, tours and live performances from coast to coast have had to postpone or cancel entirely due to the global impact of COVID-19, resilient artists have found new ways to connect with fans and celebrate those on the front lines. Audi of America collaborated with Grammy-nominated artist Kehlani for a one-of-a-kind live performance for those in the Los Angeles community making an impact during these challenging times.
The guest list
Kehlani headlined our first-ever drive-in concert where we celebrated Angelenos that are supporting and uplifting the LA community during these unprecedented times. Local frontline and essential workers continue to work tirelessly throughout the pandemic, so we offered them an experience where they could take some time to relax and enjoy an intimate performance. The audience was the first in to world to experience the live versions of songs from Kehlani’s sophomore album, It Was Good Until It Wasn’t which debuted in the spring.
Tucked away in the hills of Malibu, attendees received an invitation to drive to Calamigos Ranch to take in the beautiful scenery and share an unforgettable experience. No car? No problem! We loaned disinfected Audi vehicles to guests giving them the opportunity to test out quattro® and enjoy on the scenic route up the PCH, through the twisting canyon roads to Malibu.
Once attendees arrived to the expansive property, they were greeted by staff for a brief medical screening and temperature check before entering. Trunks were then loaded with drive-in concert essentials: face masks, hand sanitizer, lawn chairs, picnic blankets, and coolers filled with snacks and mocktails.
After guests were screened and trunks were packed, the audience of over 50 Audi vehicles filed into outlined parking spots with an adjacent, socially-distanced space to enjoy the show. Audi Q7, Audi Q3 and e-tron vehicles were just some of the models parked in front of the stage.
Headlights off, spotlights on
As dusk began to settle over a SoCal parking lot filled with the four rings, attendees got comfortable in their socially-distant parking spots awaiting the headliner. Some guests enjoyed the performance from their vehicle, either with the windows rolled down or by tuning into the syncd FM radio station. Others set up chairs between vehicles for one of the few in-person events in months. Every seat whether out of the vehicle or in, was truly the best seat in the house.
Right on cue, Kehlani took the stage at sunset with a presence that immediately captivated the audience of around 100 people. “It’s really nice to socially distantly meet y’all,” she told attendees before kicking off her first live performance since March.
Kehlani’s performance was filled with gratitude toward frontline and essential workers, as well as excitement around performing a live set for the first time in over four months. The Grammy-nominated performer called the show a “new and cool experience” and said it was so different because “usually I can touch people’s hands!” Although there was no hand touching, the crowd was touched by the gifted performer’s set at the dreamlike venue. By the end of the performance, most of the crowd was on their feet and indulged in the moment to experience live music once again with a little help from Audi.