The Audi Sport experience offers Audi customers an opportunity to learn about Audi racing technology during a race weekend or at the Dealership. Programs include hospitality for the World Endurance Championships and the TUDOR SportsCar Championship. Trackside event activities include Driver meet and greet, technical discussion, paddock, pit and track tours. Audi Fan Zones showcase Audi historic racing vehicles, Audi collection merchandise, racing simulators, Audi Racing Legend presentations and race updates. Dealership events focus on race to production technology and feature Audi teams and cars. Driver meet and greet, technical discussion, and test drives are elements in the program.