- Audi Italia chooses Cortina again for an Italian preview: the special edition Audi RS e-tron GT ice race edition exhibited in the central Piazza Roma
- The Granturismo an electron, made with a limited edition of 99 copies, is the ultimate expression of the Audi exclusive customization program
- Audi present in the territory as a local partner since 2017: with FISI and Audi FIS Ski World Cup to combine performance and sustainability
- Thanks to a multidisciplinary approach, development of projects and initiatives with the Municipality of Cortina to enhance the mountain ecosystem
[source: Audi Italia]
Audi and Cortina together again for an Italian preview. On the occasion of the inaugural stage of the women’s Audi FIS Ski World Cup, the central Piazza Roma hosts Audi RS e-tron GT ice race edition, a special edition of the electron Granturismo made in a limited series of 99 units for Europe.
Developed by Audi Sport GmbH, the sports division of the four rings, Audi RS e-tron GT ice race edition celebrates the birth of the Company, which took place 41 years ago, and constitutes the maximum expression of Audi exclusive personalization program. Exclusive look, high visual impact decal, interior with white colors and an unprecedented level of digital customization are accompanied by the full powertrain electric with 646 HP and 830 Nm of torque, delivered to the ground thanks to the quattro electric all-wheel drive, five times faster than a traditional system in distributing thrust between the axles.
Inspired by the GP Ice Race motoring event, which takes place in Austria on snow and ice, Audi RS e- tron GT ice race edition underlines the proximity of the Brand of the four rings to the White Circus and the sports performances.
Sportsmanship is an integral part of the Brand’s DNA, as demonstrated by the connection with sports winter, which began in 2001 and has now become a key asset. As Title Sponsor of Audi FIS Ski World Cup, the brand of the four rings presides over the stages of the Ski World Cup for the 22nd consecutive year World Cup on Italian territory. At the same time, for 15 years, Audi has supported the athletes of Italian Winter Sports Federation (FISI) through a relationship that has transformed from a partnership into a sharing of strategies and communication based on common attention to excellence and performance research.
The style of the car, as mentioned, recalls the dominant colors of the winter season as well externally as well as in the passenger compartment. With the Floret silver metallic color and the carbon roof, the Granturismo of the four rings alongside purple accents that recall the ski goggles that sparkle at Sun. Special films are used to create the Audi RS e-tron GT ice race edition decorative, applied along the bodywork, which generate a transparency effect in specific points, adding white tones to the monochromatic silver background so as to replicate the silhouette of the ice crystals. The purple contrasting elements emphasize the muscular character of the car equal to the blank rings.
The exclusivity of the Audi RS e-tron GT ice race edition also finds expression on a digital level with the display MMI characterized by a dedicated background image. Customizing screen themes strengthens the recognizability of the car by replicating the model name in the lower left section of the display. At the bottom right, in parallel, the progressive number is shown of the specimen. A peculiarity, the latter, entrusted for the first time to the digital world rather than to a classic physical badge.
Developed by Audi Sport, the Audi RS e-tron GT represents the pinnacle of the sustainable evolution of sportiness of the Brand, capable of sprinting from 0 to 100 km/h in 3.3 seconds and going from 0 to 200 km/h in less than 11 seconds. With a lower center of gravity even than the Audi R8 supercar, it is credited with an autonomy in the WLTP cycle of up to 495 kilometres.
Whether it’s build quality, design or technical features, the Audi RS e-tron GT represents the sum of the Audi passion and finds a showcase of excellence right in Cortina with which the Brand is located carrying out targeted projects and investments for the careful use of resources and valorisation of the mountain ecosystem thanks to a multidisciplinary approach with the municipal administration.
A path dedicated to innovation and environmental respect in close synergy with excellence premises which led, together with Enel X Way, to the implementation in the locality of a 6 charging points to make mobility solutions and services available to all users sustainable.
In order to support the adoption of zero impact cars and with the aim of increasing more and more the integration between sustainable Audi technologies and the location, the Ingolstadt company makes available of the territory a pool of full electric and plug-in hybrid cars. In the Fiames area. which thanks to Audi it is been redeveloped into a proving ground for sustainable mobility, the public can try their hand at it first person testing the latest models in the Audi range, with the support of qualified instructors, on an ice rink dedicated to driving experience activities.
In the busiest areas of the locality, thanks to the expertise on the topic of mobility and digitalization typical of the technological cutting edge of the Brand, Audi has developed a project dedicated to the protection of the territory, the Audi Digital Islands. It is an urban furniture consisting of digital installations present in the streets of the town which offer charging points for e-bikes and devices mobile.
Furthermore, thanks to a sophisticated connectivity system, they interact with the user visual insights by creating an exchange of data between man and the environment, in a continuous flow of information.
