Audi Revolut F1 Team Adds Aleph as Official Partner

[Source: Audi Revolut F1 Team]

The first race of the 2026 Formula 1 season is just over 5 weeks away, but the Audi Revolut F1 Team is still adding partners. The latest partnership is with Aleph, a global digital advertising leader.

As Audi prepares to compete across F1’s 24-race global calendar, the focus isn’t just on performance on track, but on building meaningful connections with fans around the world.

Aleph

The partnership with Aleph is designed to turn Audi’s global F1 presence into locally relevant engagement. By helping the team identify key communities, tailor activations to regional cultures, and amplify its message in ways that resonate locally, Aleph strengthens Audi Revolut F1 Team’s ability to connect with fans in each market it enters. The result is a more authentic, culturally aware approach to fan engagement as Audi builds its Formula One identity from the ground up.

“Audi Revolut F1 Team is built on a global platform, but relevance is always local. We race in different cities, cultures and communities around the world, and our ambition is to activate and deliver value in each of them in a way that feels authentic and brings the sport closer to the fans. Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their terms, in their markets and within their cultural context,” said Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team.

The Aleph team is equally excited about the partnership. “Audi Revolut F1 Team provides a global platform with strong local engagement. Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team, that’s why our partnership feels so powerful and natural. We share in the excitement of the team’s debut and look forward to engaging our ecosystem—partners, clients, and employees alike,” said Gastón Taratuta, Founder and CEO of Aleph.