Audi Italia with Market Launch of New A5 in Rome

• Premiere at the Fencing Academy of the evolution of the best-selling Audi A4
• Hearing the frequencies of change, tuning into the future and translating it into the present: the Audi roadmap
• Between radio, sport and entrepreneurship, Linus led Flavia Pennetta, Renzo Arbore and Matteo Zoppas on a narrative journey dedicated to transformation and the ability to listen
• An evening to discover the new Audi A5 in the name of sportiness, technology and efficiency

[source: Audi Italia, with translation by Google]

Audi has in its DNA the attitude to progress and the look towards the future that translates into the continuous tension in overcoming challenges and pushing the limits of technology ever further, to offer increasingly advanced and sustainable solutions.

Listening to the frequencies of change, tuning into the future and translating it into the present are in fact the fil rouge of the Brand that presented the new Audi A5 in Rome, a unique place that fascinates and surprises visitors with its balance between past and present.

The best-selling Audi A4, launched over 30 years ago, which even then anticipated the avant-garde of premium mobility, has now grown consistently with the original idea. The new generation called Audi A5 represents the exemplification of the technological approach of the Brand in interpreting the present and the future of mobility. An approach based on two premium platforms, electric and thermal, both manifestation of the Audi avant-garde as, respectively, a new technological reference of electron mobility and state of the art of mild and plug-in hybrid technology.

The new Audi A5, together with the thermal evolution of the Audi range, helps to represent the tangible expression of what is the claim of the four rings At the forefront of technology and translates it into value and substance. A path undertaken some time ago, to give shape to the future, listening to its needs, which distinguishes the strategy of the Brand since its foundation, with the choice of the name Audi itself – listen in Latin – as a compass to travel, and write, a success story.

And it is precisely this attitude to listening and the ability to anticipate the changes of the future that brings Audi closer to the world of radio, which recently celebrated its centenary.

Linus, host and Artistic Director of Radio DEEJAY, tells the story of the evolution of this iconic medium, together with the stories of important protagonists who have challenged conventions, moving forward without ever forgetting their origins. Author and host Renzo Arbore, sportswoman Flavia Pennetta and entrepreneur Matteo Zoppas thus led the evening’s guests on a journey through the past, present and future in the name of evolution, passion and excellence. By intercepting the right frequencies and the future through visionary and courageous choices, all the protagonists of the narrative have evolved and transformed, playing the agent of change.

Starting from the transformation of radio, which after 100 years confirms its role and value in society by having interpreted changes with new frequencies, Renzo Arbore, with his ability to innovate and challenge conventions, has redefined the concept of entertainment several times in his radio and television career, making pioneering programs cult at the time. A path that has intercepted society itself, influencing it and being influenced, in an osmotic exchange of visions.

Equally significant is the story of champion Flavia Pennetta who made tennis history by winning the US Open in 2015 – the first Italian woman to have achieved such a milestone – and who was able to “listen” to the moment, leaving behind her victorious career as a tennis player to undertake new personal challenges.

The ability to grasp signs of change is also present in Matteo Zoppas. An entrepreneur linked to the dynasty that was the protagonist of Italian industrial evolution with the household appliance company of the same name, after the sale the family took other successful paths, facing new professional challenges. He, temporarily, dedicated himself to the development activities of Made in Italy as coordinator of the Institute of Foreign Trade.

Paths similar to the new Audi A5 that takes up the baton of the Audi A4 to evolve it in the name of sportiness, technology and efficiency and ferry the value of an avant-garde icon into the future.