- The Audi brand will be present from October 14 to 20 at the Mondial de l’Auto 2024, which is held in Paris, Porte de Versailles
- The French subsidiary of the Ingolstadt firm will invest the Mondial de l’Auto 2024 with a stand of nearly 600m2 to present its latest news and offer commercial offers to visitors
- Audi France will welcome the general public around its 2024 flagship products, including its e-tron range, with the unprecedented presence of the recent Audi Q6 e-tron and future Audi A6 e-tron
- Robert BRESCHKOW, Managing Director Audi France, is delighted with this opportunity to meet visitors and highlight the upcoming unpublished product plan
[source: Audi France, translation by Apple]
Roissy-en-France, France – Audi will take part in the 2024 edition of the Paris Motor Show, which will be held at the Porte de Versailles, from October 14 to 20. On a local initiative of the French market, supported by Robert BRESCHKOW, Managing Director Audi France since June 1, 2024, the brand will be present at Porte de Versailles by presenting a stand in perfect harmony with its signature “Steerft Durch Technik”. At the rendezvous, a sports exhibition at the dawn of its arrival in Formula 1 by 2026, supported by all the technology declined on the manufacturer’s ranges with in particular the future Audi A6 e-tron, based on the PPE platform recently presented on the Audi Q6 e-tron. The future Audi A5 and Q5, soon to be revealed, will be accessible to the general public and presented by on-site sales teams, as well as the proposal for dynamic tests.
A desire to find a passionate audience to present an unprecedented range
At the dawn of a product plan that is still partially confidential, the manufacturer announces its presence at the Mondial 2024 to exhibit a range in full renewal. Several themes on the program:
- Development of the e-tron range: a range that expands with the recent arrival of the Audi Q6 e-tron and which will be completed in the second half of the year with the arrival of the Audi e-tron GT facelift and the future Audi A6 e-tron
- Its electrification strategy: the recent presentation of the Audi A3 facelift which will arrive in the summer at the points of sale, will be followed by major new features on the new “PPC” platform, illustrated by the Audi A5 and Audi Q5 ranges, as well as their sports derivatives “S5” and “SQ5”, with new silhouettes and engines
- Vorsprung Durch Technik: a signature that characterizes the manufacturer as it is part of his DNA. It is the philosophy that guides the research and development of the Audi F1 Team project which will lead to Audi Sport’s commitment to the queen discipline in 2026
A commercial offer supported by sales teams and a test center
A 600m2 stand to receive the general public will offer visitors, passionate and curious, the opportunity to discover and rediscover the Audi range. Sales teams will offer in addition to the connection with the Network teams, commercial offers on the distributed and future range. To live the manufacturer’s Premium experience and understand all the technologies of the ranges presented, Audi France will complete its presence with a test center throughout the 2024 edition of the show.
A will supported by the new Managing Director of Audi France
Freshly in office and already at the helm of the French subsidiary, with a connection facilitated by his journey at the headquarters of the Ingolstadt firm, Robert BRESCHKOW wanted to take part in the 2024 edition of the Mondial de l’Auto. “Finding the Porte de Versailles next October seemed obvious to us! Our 2024 product plan is such that we will have a lot of novelties to present at the Paris Motor Show, both to the general public and to the press. The Audi Press and Marketing teams are preparing a meeting for us that I will be honored to host from October 14 to 20. “says the Managing Director of Audi France.
