- New Major League Soccer (MLS) team Themes launch today in celebration of the 2024 MLS All-Star Game presented by Target
- New Audi Themes for 29 teams to be added, allowing soccer fans even greater vehicle individualization
- Audi Themes allows customers of select 2023-2025 model year Audi vehicles to customize their MMI display with stunning wallpapers and matching interior ambient lighting
[source: Audi of America]
RESTON, VA – In partnership with Major League Soccer, Audi is launching new MLS Themes for U.S. soccer fans today, in celebration of the 2024 All-Star Game being hosted in Columbus, Ohio on July 24th. Owners of select 2023-2025 model year Audi models can purchase MLS-branded Audi Themes as wallpaper for their MMI screen. When available, interior ambient lighting of the vehicle is also leveraged to enhance each wallpaper color scheme, offering fans an immersive and personalized experience to celebrate their favorite Club.
A proud, longtime supporter of MLS, Audi recently announced its Official Premium Automotive partnership with Inter Miami CF while launching the first Themes execution with the MLS Club. Available today and in time for the 2024 MLS All-Star Game, 29 teams will now have a selection of Club-specific Themes for Audi customers to purchase in honor of their favorite teams. Additionally, Audi will also debut a special edition 2024 All-Star Game Theme for purchase and download. Starting at $17.99, this selection of MLS-branded Themes may expand over time.
Audi Themes
Audi Themes allows Audi owners to update the appearance of their vehicle’s interior with MMI display wallpapers. The specially curated content for Audi Themes transforms the interior into a personal expression for drivers, families and passengers alike, depicting travel landscapes, animals, and shapes, as well as cinema and sports Themes including MLS teams. Seasonal images for the holiday season are also available for a touch of seasonal magic and fun.
Customers can also set available in-vehicle ambient lighting selections to automatically compliment the image when the vehicle is equipped with the optional LED interior lighting package plus. With many designs to choose from, Audi customers can express their personality and creativity through their vehicle display, similar to a cell phone background or computer desktop wallpaper. Whether it be scenes of the northern lights, serene landscapes or a favorite MLS team, owners can update their vehicle interior for every occasion. Since its introduction earlier this year, more than 10,000 Themes have been downloaded by Audi customers.
The wide selection of Audi Themes are available for purchase in the myAudi Marketplace on the myAudi smartphone app for a one-time cost, with prices starting from $12.99. Audi Themes are specific to the vehicle for which they are purchased and are not transferable to another user or another vehicle.
- For more information on Audi Themes offering and activation, visit: Audi Themes | Audi USA.
ABOUT AUDI OF AMERICA
At Audi of America, we believe the future is electric. By 2025, our U.S. model lineup will be at least 30 percent electrified, including fully electric and plug-in hybrid vehicles. Globally, we are committed to net CO2 neutrality by 2050. In 2023, Audi sold a record-breaking 228,550 vehicles in the U.S. Among those deliveries, Audi sold more fully electric models than ever before, achieved record Audi Sport sales, and had a record-breaking year in after sales. Learn more about who we are and how we’re working to create a more sustainable, innovative, and inclusive future at audiusa.com or media.audiusa.com.
ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer – celebrating its 29th season in 2024 – features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
This information and any vehicle specifications are preliminary and subject to change.
Pricing does not include any applicable taxes and fees.
Certain Audi Themes can be supported by coordinated lighting effects from the ambient lighting if the vehicles have the appropriate optional Equipment (“LED interior lighting package plus”). The purchase of the Equipment required for the ambient lighting is not a part of the sale of Audi Themes and not all vehicles can be equipped with Equipment that can enable the lighting effects.
