Audi Closes 2018 With Around 1,812,500 Automobiles Sold

source: Audi AG

  • Year-end closing down 3.5 percent in the wake of a difficult environment
  • Four Rings once again premium market leader in China
  • Audi CEO Bram Schot: “Preparing for new challenges after a challenging year”

Audi delivered around 1,812,500 automobiles to customers worldwide in 2018, 3.5 percent less than a year ago. In Europe, sales fell 13.6 percent in the past twelve months. On the home continent, Audi had replaced almost a third of its deliveries with important model changeovers for the A1, A6, A7 and Q3 since the start of the year. In China, the Ingolstadt-based carmaker reaffirmed its position as the most successful premium brand for the 30st year in succession. In North America, the company closed the year on a par with the level of last year (-0.9%). Around 154,550 customers worldwide chose an Audi in December, a decrease of 14.3 percent.

“As expected, 2018 has proven extremely challenging with the largest model and technology campaign in Audi’s history – coinciding with the switch to the new WLTP test cycle,” says Bram Schot, CEO and interim Board Member for Sales and Marketing at AUDI AG. “The positive feedback from our latest models demonstrates our brand’s strength, while we prepare for the new challenges ahead this year.”