published in the Fall 2013 quattro quarterly

THE ROCKY MOUNTAIN CHAPTER was one of several sponsors of the 17th Annual German American Chamber of Commerce Biergartenfest in Morrison, CO. The festival took place this past July and culminated with a Frühschoppen, a traditional German brunch on Sunday morning. The Frühschoppen was a delicious all-you-can-eat buffet where guests were treated to jazz music, fantastic German food, and (of course) beer.

The Biergartenfest was hosted by the Colorado Chapter of the German American Chamber of Commerce (GACC) of the Midwest. The mission of this organization is to encourage, extend, and promote trade, commerce, and investment between the Federal Republic of Germany and the State of Colorado. This was a fantastic opportunity for the Rocky Mountain Chapter to support this membership-based organization that connects companies and individuals to the German-American business community.

As Audi enthusiasts, we demonstrated our support by displaying a wonderful assortment of Audis generously provided by Prestige Imports of Lakewood, CO. Biergarten guests had the opportunity to view a vintage quattro Coupe and several 2013 Audi models: A7, S6, and S4. During the Frühschoppen, club members also displayed their S4s, both sedans and avants, and a 2013 S5. Club members were on hand to answer questions, discuss the great features of the Audi models on display, and to direct inquiries about purchasing a car back to Prestige Imports. In collaboration with Mercedes Benz and Porsche club members at the event, we developed a plan to expand our collective presence in 2014 with a German marque car show.

Club members participating in the event gracefully declined to participate in traditional German folk-dancing (a good thing) and the wood-chopping competition (also a good thing). Members did however participate in the bratwurst eating contest, food sampling, and beer sipping. The atmosphere was family friendly with games for children and lots of conversation and dancing.

The best part was the opportunity to meet new Audi owners and invite them to join the club.