I have just returned from a splendid weekend in Hollywood after attending the AFI Fest 2012 opening night gala world premiere of “Hitchcock” with Anthony Hopkins and Helen Mirren. Not what I was expecting but better. Hearing the name “Hitchcock” would immediately make you think “Thriller” but surprisingly, it turned out to be a good love story.
Both Anthony Hopkins and Helen Mirren weren’t in attendance as they are both doing another movie together in London, Red 2.
There was a stunning new Audi S8 up on a pedestal stealing the show right outside Graumans Chinese Theatre and strong Audi branding was everywhere. Very impressive!
Audi has had deep connections with Hollywood for the past 8 years or so as you may have noticed.
It was also a great pleasure to meet Scott Keogh, President of Audi in the Audi Skylounge at the Roosevelt Hotel. He was recently asked to join the Board of Directors for AFI (The American Film Institute). A great new partnership for Audi! BTW, Scott sends his warmest regards to Audi Club North America and in particular the AZ Audifans. Many thanks also to Kevin Shea and his wonderful staff for organizing the event, great job!
For an in depth explanation of how I ended up at this years AFI, please read the next edition of qq. And don’t forget:
Heighten Every Moment… S
Ray Bansal (408 210 4780)