Audi’s Stunning 100 Coupé S Gets the Book It Deserves

[Source: Audi]

Do you enjoy reading about Audi? Of course you do, you are reading this blog right now. So, you are sure to enjoy the latest book Edition Audi Tradition titled “Audi 100 Coupé S” by author Dirk-Michael Conradt. The book dives deep into the story behind the elegant coupe that helped define the brand’s image during a pivotal time.

When the Audi 100 Coupé S debuted in October 1970, Audi’s future was far from secure. The company, then known as Audi NSU Auto Union AG, was still recovering financially, relying heavily on production of the Volkswagen Beetle to keep its Ingolstadt plant running. That all began to change with the introduction of the Audi 100 C1 in 1968, a model developed quietly and somewhat independently within the company. Its success helped solidify Audi’s long-term future.

The 100 Coupé S followed shortly after, making its public debut at the International Motor Show Germany in 1969. Inspired by contemporary Italian design, the sleek two-door stood out with its flowing lines and refined proportions. Inside, it reflected the style of the era with corduroy seats and wood trim, while under the hood sat a 115-horsepower four-cylinder engine that delivered a balance of performance and everyday usability.

Conradt’s book explores not only the design and engineering of the Coupé S, but also its cultural impact and six-year production run. With just 30,687 units built, the car has since become a sought-after collector’s item and a symbol of Audi’s design evolution.

Spanning 256 pages and featuring nearly 600 photos and illustrations, the book offers a detailed look at one of Audi’s most beloved classics. It is perfect for enthusiasts who appreciate the brand’s heritage and the cars that helped shape it. The book (in German) is available for 39.90 euros (about $46) from the museum store of the Audi museum mobile in Ingolstadt, from the Audi Tradition Shop at the Audi Forum Neckarsulm, from bookstores, and from the Audi Tradition online shop.

If you love the car but can’t read a book in German, that is OK because there is a 1:43 scale model of the Audi 100 Coupé S that is also available. The model is 49.00 euros (about $57) and would look great in the home or office of any Audi enthusiast.