Audi Closes 2025 With Strong Results Despite Challenges
[Source: Audi]
Audi delivered a solid financial performance in 2025 despite a challenging global environment, while also pushing forward with major product launches and strategic changes that will shape the brand’s future. During the company’s annual media conference, CEO Gernot Döllner and CFO Jürgen Rittersberger outlined the automaker’s results and its plans for the years ahead.
For fiscal year 2025, Audi reported revenue of €65.5 billion, with operating profit reaching €3.4 billion and an operating margin of 5.1 percent. Net cash flow also remained strong at €3.4 billion, reflecting disciplined cost management and steady demand for the company’s vehicles.
EV Gains in Tough Year
The year was marked by geopolitical uncertainty and intense global competition, but Audi continued to move forward with a sweeping product renewal strategy. The company launched more than 20 new models across 2024 and 2025, giving it one of the youngest product portfolios in the premium automotive segment.
One of the biggest highlights was rapid growth in fully electric vehicle deliveries. Audi delivered 223,032 EVs in 2025, representing a 36 percent increase compared with 2024. New models such as the Audi Q6 e‑tron and Audi A6 e‑tron proved particularly popular, accounting for tens of thousands of deliveries worldwide.
Tariff Impact
Despite these gains, the company also faced headwinds. U.S. tariffs alone reduced operating profit by roughly €1.2 billion, while additional costs related to CO₂ compliance and development investments also weighed on margins. Even so, Audi maintained financial stability and continued to invest in future growth.
Looking ahead, Audi plans to continue expanding and modernizing its lineup. Among the most anticipated new models are the flagship Audi Q9 SUV and the compact electric Audi A2 e‑tron, which will serve as an entry point into the brand’s electric lineup. Other upcoming launches include the next-generation Audi Q7, an updated Audi Q4 e‑tron, and the new Audi RS 5.
China Results and Premium Brands
Audi is also strengthening its global strategy. In China, the company is expanding its partnership-based model approach and recently introduced the AUDI E5 Sportback under a new China-focused brand. The automaker continues to collaborate with partners such as FAW Group and SAIC Motor to grow its presence in the world’s largest auto market.
Meanwhile, Audi’s premium performance brands also delivered solid results. Lamborghini slightly increased deliveries to more than 10,700 vehicles, while Bentley and Ducati navigated a tougher market environment but remained profitable.
2026 Outlook
Perhaps the most exciting development for enthusiasts is Audi’s entry into the pinnacle of motorsport. The company has officially joined Formula One with the Audi Revolut F1 Team, which debuted during the 2026 season opener at the Australian Grand Prix. Audi hopes the program will not only boost global brand visibility but also inspire innovation across the company.
Looking ahead to 2026, Audi expects revenue between €63 billion and €68 billion, with operating margins projected between 6 and 8 percent. With new vehicles, expanded partnerships, and a high-profile Formula 1 program, Audi is positioning itself to compete aggressively in the rapidly evolving global automotive market.
Selected Audi Group Key Figures at a Glance
| 2025 | 2024 | |
| Brand Group car deliveries | 1,644,429 | 1,692,548 |
| Audi brand deliveries | 1,623,551 | 1,671,218 |
| Revenue in million euros | 65,503 | 64,532 |
| Operating profit in million euros | 3,371 | 3,903 |
| Operating margin in percent | 5.1 | 6.0 |
| Net cash flow in million euros | 3,422 | 3,072 |
| Financial result in million euros | 2,203 | 1,097 |
| Profit before tax in million euros | 5,574 | 5,000 |
| Profit after tax in million euros | 4,617 | 4,189 |
| EU taxonomy-aligned revenue in percent | 14.4 | 10.2 |
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