Celebration on Track: Paulaner Becomes Official Supplier of Future Audi F1 Team
[Source: Audi]
The future Audi F1 Team is getting ready to party. The team has signed a long-term partnership with Munich-based Paulaner, naming the brewery an official supplier as it enters the global motorsport stage. Of course, we all must party responsibly so the Paulaner 0.0% wheat beer, a non-alcoholic beverage, is at the heart of the agreement.
As Audi’s F1 team debuts in 2026, its partnership with Paulaner will promote Bavarian celebratory culture worldwide through Paulaner 0.0% non-alcoholic beer, emphasizing responsible enjoyment, performance, safety, and a modern, inclusive fan experience in motorsport.
“Paulaner and the future Audi F1 Team share a winning mindset rooted in performance, passion and pride in our heritage. Both brands stand for craftsmanship, authenticity and the relentless pursuit of excellence. Together, we will create experiences that bring fans closer to the team and celebrate every success on and off the track with a Paulaner 0.0% in hand on a global scale,” Stefano Battiston, Chief Commercial Officer of the future Audi F1 Team.
“We are very proud to partner with the future Audi F1 Team and excited to open a new chapter on an international stage. This cooperation underscores our long-term commitment to combining pleasure, quality, and responsibility in professional sports. We look forward to bringing our plans to life and introducing Paulaner to a new generation of motorsport fans,” Jörg Biebernick, CEO of the Paulaner Brewery Group.
Now that the 2025 Formula 1 season is officially closed, we can focus 100 percent on 2026. And with the Paulaner partnership we have a bit more insight into what the Audi F1 Team will look like.
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