Four Rings Meet Three Stripes: Adidas Becomes Audi F1 Apparel Partner

[Source: Audi]

The future Audi F1 Team has inked a deal with adidas that will make the German sporting goods manufacturer the team’s official apparel partner. The global launch of the adidas x Audi F1 collection is planned for February 2026.

More details continue to be revealed about the Audi F1 Team that will debut in 2026. We now learn that adidas will help develop performance-oriented equipment for the team. According to the Audi press release the collection aims to combine stylish designs, which impress thanks to their clarity and precision, together with cutting-edge technology. We have heard similar terminology from Audi when discussing the new Audi Concept C and their overall new design philosophy.

“Adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands,” said Gernot Döllner, CEO of Audi AG and Chairman of the Board of Directors of Sauber Motorsport AG.

This collaboration means that fans will be able to get their hands on some cool merch, but more importantly the Audi F1 team will have the equipment they need to succeed. “With adidas, we’re equipping our people with elite technical sporting gear that enhances performance where it matters most,” said Jonathan Wheatley, Team Principal of the future Audi F1 Team.

We are excited to learn more about all aspects of the Audi F1 Team. However, we really can’t wait until we can begin discussing actual racing action. The 2026 F1 season can’t come soon enough.