Audi House of Progress Officially Opens in Singapore

[Source: Audi Singapore]

Audi has officially opened its new home in Singapore, marking the start of a new era for the brand which is undergoing a major retail transformation in the region. The Audi House of Progress Singapore is located on the first floor of Cross Street Exchange in Chinatown, and officially opened on Feb 15th 2025.

The House of Progress aims to bring Audi enthusiasts, customers and visitors closer to the brand than ever before. Built around four key pillars – Performance, Lifestyle, Sports, and Dining – it embodies the essence of Vorsprung to deliver a holistic new brand experience with moments and activities for everyone. Breaking the mould, Audi House of Progress Singapore reimagines the end-to-end customer journey, integrating lifestyle elements beyond a traditional car showroom.

Customers and visitors can explore new dimensions and moments with Audi Singapore, spanning seamless omnichannel car purchases, exclusive experiences, and a curated programme of product launches and bespoke events. Dedicated consultation areas across the showroom, including a customer private lounge, feature innovative technologies and tools to help customers through in-person queries and purchases. Guided by sales and product experts, customers can arrange test drives, explore Audi’s latest cars with new levels of customisation, and view their preferred configurations on interactive digital displays.

The House of Progress has brought Audi’s heritage and Burnt Ends’ culinary expertise together, creating a Audi x Burnt Ends cafe. This bakery offers an exclusive selection of German-inspired bakes, such as a reimagined Curry Wurst, Schnitzel Sliders, as well as Apple Strudel doughnuts, Black Forest doughnuts and pretzels. Visitors can expect Burnt Ends’ signature Slayer’s Blend and an interactive coffee brew bar where baristas will use various brewing methods to bring out the best flavours.

The space showcases the highlights of Audi Sport, taking visitors on a journey through the past, present, and future of Audi’s high-performance and Motorsport arm. The space displays a rotating line-up of legacy cars, including the Audi RS Q8 e-tron – the enhanced version of the first electric drivetrain car to win the prestigious Dakar Rally. The Audi Performance Suite also houses two cutting-edge Audi Sport Racing Simulators where visitors can experience the performance of Audi’s racing sport (RS) models and take on unique challenges. 

At night, the Audi Performance Suite transforms into an elegant speakeasy bar and lounge serving a selection of classic and reinvented cocktails. Also managed by Burnt Ends, the bar will also host various myAudiworld and partner events.

The quattro Golf Lounge, created in partnership with Trackman, is another unique zone that pays homage to Audi’s long-standing connection to golf, and over three decades of the celebrated Audi quattro Cup. Equipped with state-of-the-art Trackman iO golf simulators and TaylorMade golf gear, the quattro Golf Lounge offers visitors immersive virtual golf experiences to keep pace with the growing golf scene in Singapore.

The Audi House of Progress Singapore also features elements of thoughtfully curated partnerships to enhance the overall brand experience. Bang & Olufsen, Audi Singapore’s official sound and technology partner for the showroom, has equipped the Audi Performance Suite with its Beolab 28 stereo speakers. Adding to the space’s ambiance are furnishings and accessories from BOLIA, showcasing the brands’ shared passion for sustainability and craftsmanship.