Audi UK Accelerates Transformation with Strong 2024

• Audi UK records 122,431 vehicle sales in 2024
• Third best-performing brand over the past 12 months
• Battery electric vehicles (BEV) accounted for a record 20 percent of sales

Milton Keynes, January 5, 2025 – Audi UK recorded 122,431 vehicle sales in 2024, placing the brand third in the overall market with a market share of 6.3 percent. 

Despite challenging market conditions, battery electric vehicle (BEV) sales remained strong, with a total of 24,216 BEVs sold in 2024 – equating to a record share of 20 percent of Audi UK’s overall sales. The Audi Q4 e-tron was the second best-selling BEV in the UK with 17,622 examples sold.

Audi’s lineup of plug-in hybrid TFSI e models once again performed strongly with 12,399 sales. Combined with the number of BEVs, almost one in three new Audis sold in 2024 had a plug.

José Miguel, Director Audi UK said: “Audi has embarked on its most ambitious new model initiative and appetite for our growing lineup of fully electric e-tron models remains strong. Throughout 2025 our model portfolio will continue to be renewed with all-new versions of some of the brand’s key models, such as the Audi Q5, while the arrival of the fully electric Audi A6 e-tron family broadens our BEV offering and takes the brand into new segments with class-leading technology.”