(QQ, Summer 2006) — The automotive market offers a plethora of choices. If you have the money, there is the car. Even if you do not have the money, witness the popularity of leasing vehicles, which lets you drive twice the car you can afford. All of the premium segment brands have offerings to suit almost any automotive taste. There are far more offerings than buyers as witnessed by how tough the competition is for the manufacturers, competing with each other for the buyer dollar. This competition is delivering to us some special cars.
How to stand above the crowd and deliver a superb vehicle? Create a formula of outstanding performance in many parameters, well balanced across the spectrum of drivers' needs, set in a practical everyday ackage, built with the finest materials and craftsmanship, and featuring the most cutting edge of technological breakthroughs in many of the areas needed to push the envelope. This is the formula for the RS4.